Icebug Xperience

We discovered a major thing back in 2001:
It’s much more fun to go outside when you have great traction.
Since then, our only mission is to inspire people to go outdoors. To do this, we make a series of events where people can meet and do the things they love, together with the people they love. We do it year-around, in all kind of terrains and surroundings, to introduce people to the beauty of the seasons and to show them what Icebug is all about.

We call it Icebug Xperience.

Global Relations

"Be the change you want to see in the World"

Global Relations är en ideell förening som driver utvecklingsprojekt i östafrika. Syftet är att hjälpa utsatta personer till en ljusare framtid med hjälp av utbildning. Bland annat har vi byggt, startat och nu driver Kenswed Academy, en gymnasieskola för fattiga ungdomar med nästan 300 elever!

Kafferostare Per Nordby

Kafferostare Per Nordby is a speciality coffee roastery in Göteborg, Sweden. I love tasty coffee and want you to enjoy every single cup of it too.

I buy coffee from people I know and trust, who share a passion for great coffee with me. I know the taste can tell you a story about the coffee and where it comes from. I also believe it is evident from the taste, that the people behind it take pride in producing it for us.

I source green coffee from origin partners that farm and process their own coffee. A direct trade relation with the producers I work with is important: it helps ensure I get the high quality I seek and helps them ensure their product ends up in a good place. Together, we build a trade that is mutually beneficial and is based on personal relations. This provides a basis for a long term partnership that we can grow together. This type of transparent trade gives me insight into the social and environmental aspects of coffee production, leading to a possibility of engaging with enacting positive changes. Because I visit the producers, they sometimes visit me. In this way, we can learn from each other and provide you with an overall better coffee experience.

Kenenisa Bekele Education

Kenenisa Bekele Education är ett skolprojekt i Etiopien. Tillsammans med den framgångsrika löparen Kenenisa Bekele ska det möjliggöras att fler ungdomar får en utbildning. Just nu pågår arbetet med att starta upp en skola i huvudstaden Adis Abeba.

Projektet drivs av Global Relations och huvudfinansiärer är Zelmerlöw & Björkman Foundation. Men på grund av ett undantagstillstånd i landet har inte arbetet gått i den takt vi önskat. Vi väntar i dagsläget på klartecken på den 3 hektar mark som skolan ska byggas på. Under tiden har det tagits ett symboliskt första spadtag!



11 November: Arrival in Addis Ababa 06:20 am. Transfer to Kenenisa hotel. After a rest, lunch at Lucy restaurant in the city, followed by a visit at National Museum of Ethiopia, where we will see Lucy. City strolling in the afternoon, including visits to Mercato, one of the biggest open-air market in East Africa, and visit at a coffee house. Dinner at the hotel together with Kenenisa Bekele.

12 November: Bus to Sululta and morning run session together with Kenenisa Bekele followed by breakfast and visit at a school. Then we drive in several Land cruisers to Lake Ziway, with a stop at the rock-hewn church Adadi Mariam (dated back to 15th century) along the way. We will also visit UNESCO World Heritage Steles of Tiya. Arrival at Haile resort in Lake Ziway in the evening.

13 November: Morning run near the lake followed by breakfast at 08.00 am. This day, we go for a boat ride to watch hippos and various bird species, and enjoy a delicious lunch at Haile Resort in Awassa. Then we travel to Yirgalem in Sidamo district, where we go for an evening run before the dinner. Overnight at Aregash lodge.

14 November: We start the day with a pleasant morning run, followed by breakfast. Then we visit some coffee farmers guided by Per Nordby and have lunch at the lodge. We go for an afternoon run and finish off the day with a nice dinner.

15 November: Another day with focus on running and coffee. We will go for a morning run and visit a coffee washing station and attend a coffee ceremony, before we travel to Awassa in the late afternoon. Here, we will stay at Haile resort, where we also will have dinner.

16 November: Full day in Awassa. Choose between running, biking, time on your own or a trip on the lake. In late afternoon we return back to Lake Ziway and stay overnight at Haile resort.

17 November: Morning run, breakfast and then we go to Addis Ababa, where we will stay at the Kenenisa Hotel. In the evening (7 pm) we enjoy a pasta party at Hilton Hotel in the company of Haile Gebreselassie

18 November: After breakfast, a bus will take us to the start of the Great Ethiopian Run, which is one of the largest 10K races in the world with over 40 000 participants. Afterwards, the bus takes us back to the hotel where we’ll have lunch. In the evening, we have dinner at Makush Gallery, before the bus transfer takes us to the airport.



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If you’re having any questions about Coffee Run, please contact

Coffee Run


Coffee Run

By Icebug Xperience


Ethiopia 2018

Coffee Run

By Icebug





Join us for a unique adventure when Icebug Xperience, Global relations and Coffee roaster Per Nordby arrange a coffee/culture/running trip that you never will forget. Get ready for eight days of running, coffee tastings and everlasting memories.



Coffee Run costs 9000 SEK and includes everything from accommodation and food to transfers, running guides and registration fees in Great Ethiopian Run. All you have to pay for on-site is drinks, ice cream and souvenirs.

All profit will go directly to the school Kenenisa Bekele Education. Estimated donation to KBE is 60 000 SEK. On top of this, Icebug will also donate about 100 pairs of Icebug Oribi to the school.

You must book the flight yourself. We will travel (from Sweden/Norway) with the flight ET715, arriving in Addis Ababa 06:25 November 11. For you that travel from mid Europe, the flight to book from Vienna/Munich is ET725.

When you register, you will pay 1/3 of the price (3000 SEK) directly. You will receive a payment link for the remaining amount (6000 SEK) 1st of October. If you have any questions, please contact us at

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